Franck NLEMBA
Digital Strategy | Data Science | SEO | E-commerce & Business Growth

15 years on building Traffic acquisition and E-commerce conversion strategies for brands and media platforms in various industries. I combine strong strategic skills with design thinking, business acumen and leadership. I’ve worked in Cameroon, Toulouse, Paris, Montréal, Toronto, New York, to solve business challenges.
Interests:
- E-commerce strategy for Luxury/Fashion brands and E-retailers (+50 E-commerce projects)
- Search engine marketing (SEO) with a focus on Algorithms reverse engineering
- Media planning & advertising
- Data Strategy, web analytics (Google Analytics certified) & Data visualisation
- E-commerce: D2C, Pure Players (Amazon), Retailers (Loblaw media, Instacart, Walmart, etc)
- Team management
Experience
JAN 2022 – PreseNT
Director
E-commerce Wavemaker
Lead a team of account managers to enable L’Oréal brands growth on Amazon and top eRetail platforms in Canada.
– Lead the E-Commerce function, strategy, and practice (Amazon, Wallmart, Instacart focus).
– Plan and monitor E-commerce strategy, focused on business understanding and meeting KPI’s.
– Lead the Amazon practice, through Amazon planning (cross brands) & Amazon search leading
– Create high-level, multi-year growth strategies for the clients, leveraging both channel, retail, DTC, and media expertise
– Collaborate closely with Wallmart, Loblaws media
PAST
Desjardins – SEO Manager & Head of Growth
– Lead a team of 10+ SEO, Analysts, Personalization and Adobe Technology experts
– Working collaboratively with the Media team division and AI teams to create high-level, multi-year growth strategies
Valtech – Digital Strategy and Data Science – Lead
– Provide direction and manage day-to-day work of 7+ Strategists and Analysts : Content Strategy toolbox, Google Analytics training, A/B test, Reverse engineering workshops on Facebook, Instagram, Google algorithms,…
Portefolio
– Banque Nationale du Canada
– Pratt and Whitney
– Ivanoe Cambridge
– Telus Health
– Stikeman
– Décathlon
– ++
𝗢𝘁𝗵𝗲𝗿
- University lecturer: Toulouse School of Management, Mcgill, ESG/UQAM
- Frequent Speaker
Education
2018 – 2018
The Wharton School
Executive Education Field Of Study Business Analytics
- Descriptive Analytics: Describing and Forecasting Future Events
- Predictive Analytics: Making Predictions Using Data
- Predictive Analytics: Tools for Decision Making
- Prescriptive Analytics: Determining the Most Favorable Outcomes
2006 – 2008
Toulouse School of Management
MS Digital Marketing
2012 – 2013
McGill University
Continuing Studies
2002 – 2006
Universite Catholique d'Afrique Centrale
Bachelor Marketing
Skills
Contact

Google wants more content from experts : 10 content ideas to win it all
Google is suggesting to write content for Humans and not for bots. In an article published recently on their official blog: more content by people for

Pourquoi investir en SEO reste votre investissement le plus rentable 1/2
Cet article porte sur les investissements en SEO en général. Plus spécifiquement il vise à aider les managers ou encore les responsables E-commerce à prendre

Le FABLAB de Kinshasa LISUNGI
Lisungi FabLab est le tout premier laboratoire de fabrication numérique qui a ouvert ses portes le 08 Juin 2018 sur concours de l’Agence Universitaire Francophone