15 years on building traffic acquisition and E-commerce conversion strategies for brands and media platforms in various industries. An entrepreneurial mindset and digital strategist. Curious at heart, research driven and algorithms enthusiast.

𝗖𝘂𝗿𝗿𝗲𝗻𝘁

• Senior Digital Consultant Media Participation (Forecast & ROI on video content)
• Senior Search Marketing consultant Groupe INVIVO (content strategy, traffic acquisition, tests)

𝗣𝗮𝘀𝘁

1. Digital Strategy, Business Analytics and Data Science at Valtech for Banque Nationale, Ivanoe Cambridge, Pratt&Whitney, Décathlon, etc.
2. Baobaz/Armstrong/Absolunet : +30 E-commerce projects including top Fashion and Luxury brands such as: Chopard USA, Zadig-et-voltaire, The Kooples, Shiseido USA, Christian Louboutin, Repetto, Maison Birks, Lacanadienne Shoes, etc

I also run a lab on machine learning in the context of digital marketing with a focus on web entities and visual search to support decision-making

𝗢𝘁𝗵𝗲𝗿

1. University lecturer: Toulouse School of Management, Mcgill, ESG/UQAM
2. Frequent Speaker