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Franck NLEMBA

Digital Strategy | Data Science | SEO | E-commerce & Business Growth

15 years on building Traffic acquisition and E-commerce conversion strategies for brands and media platforms in various industries. I combine strong strategic skills with design thinking, business acumen and leadership. I’ve worked in Cameroon, Toulouse, Paris, Montréal, Toronto, New York, to solve business challenges.

Interests:

  • E-commerce strategy for Luxury/Fashion brands and E-retailers (+50 E-commerce projects)
  • Search engine marketing (SEO) with a focus on Algorithms reverse engineering
  • Media planning & advertising
  • Data Strategy, web analytics (Google Analytics certified) & Data visualisation
  • E-commerce: D2C, Pure Players (Amazon), Retailers (Loblaw media, Instacart, Walmart, etc)
  • Team management

Experience

JAN 2022 – PreseNT

Director
E-commerce Wavemaker

Lead a team of account managers to enable L’Oréal brands growth on Amazon and top eRetail platforms in Canada.

– Lead the E-Commerce function, strategy, and practice (Amazon, Wallmart, Instacart focus).
– Plan and monitor E-commerce strategy, focused on business understanding and meeting KPI’s.
– Lead the Amazon practice, through Amazon planning (cross brands) & Amazon search leading
– Create high-level, multi-year growth strategies for the clients, leveraging both channel, retail, DTC, and media expertise
– Collaborate closely with Wallmart, Loblaws media

PAST

Desjardins – SEO Manager & Head of Growth

– Lead a team of 10+ SEO, Analysts, Personalization and Adobe Technology experts
– Working collaboratively with the Media team division and AI teams to create high-level, multi-year growth strategies

Valtech – Digital Strategy and Data Science – Lead 

– Provide direction and manage day-to-day work of 7+ Strategists and Analysts : Content Strategy toolbox, Google Analytics training, A/B test, Reverse engineering workshops on Facebook, Instagram, Google algorithms,…

Portefolio

– Banque Nationale du Canada
– Pratt and Whitney
– Ivanoe Cambridge
– Telus Health
– Stikeman
– Décathlon
– ++

𝗢𝘁𝗵𝗲𝗿

  1. University lecturer: Toulouse School of Management, Mcgill, ESG/UQAM
  2. Frequent Speaker

Education

2018 – 2018

The Wharton School

Executive Education Field Of Study Business Analytics

  • Descriptive Analytics: Describing and Forecasting Future Events
  • Predictive Analytics: Making Predictions Using Data
  • Predictive Analytics: Tools for Decision Making
  • Prescriptive Analytics: Determining the Most Favorable Outcomes
2006 – 2008

Toulouse School of Management

MS Digital Marketing

2012 – 2013

McGill University

Continuing Studies

2002 – 2006

Universite Catholique d'Afrique Centrale

Bachelor Marketing

Skills

Marketing Strategy
Online Advertising
Social Media

Contact

Le FABLAB de Kinshasa LISUNGI

Lisungi FabLab est le tout premier laboratoire de fabrication numérique qui a ouvert ses portes le 08 Juin 2018 sur concours de l’Agence Universitaire Francophone

May 21, 2021