Franck NLEMBA
Digital Strategy | Data Science | SEO | E-commerce & Business Growth

Experience
Feb 2020 – Present
Senior Digital Strategist
Media-Participations is the 4th biggest French publishing company and 1st European Animation producer. Its companies are: Fleurus, Mango, Rustica, Famille Chrétienne,…
330 million euros annual revenues
+ 1000 employees (based in France, Belgium, Switzerland, Italy, US, China)
32 million books sold each year, including 20 million comics and graphic novels
My Missions:
– Data Science : YouTube & Google Algorithms reverse engineering for revenues growth
– Data Strategy : Executives dashboards for teams collaboration / Data Workshops
About
15 years on building traffic acquisition and E-commerce conversion strategies for brands and media platforms in various industries. An entrepreneurial mindset and digital strategist. Curious at heart, research driven and algorithms enthusiast.
𝗖𝘂𝗿𝗿𝗲𝗻𝘁
- Senior Digital Consultant Media Participation (Forecast & ROI on video content)
- Senior Search Marketing consultant Groupe INVIVO (content strategy, traffic acquisition, tests)
𝗣𝗮𝘀𝘁
- Digital Strategy, Business Analytics and Data Science at Valtech for Banque Nationale, Ivanoe Cambridge, Pratt&Whitney, Décathlon, etc.
- Baobaz/Armstrong/Absolunet : +30 E-commerce projects including top Fashion and Luxury brands such as: Chopard USA, Zadig-et-voltaire, The Kooples, Shiseido USA, Christian Louboutin, Repetto, Maison Birks, Lacanadienne Shoes, etc
I also run a lab on machine learning in the context of digital marketing with a focus on web entities and visual search to support decision-making
𝗢𝘁𝗵𝗲𝗿
- University lecturer: Toulouse School of Management, Mcgill, ESG/UQAM
- Frequent Speaker
Education
2018 – 2018
The Wharton School
Executive Education Field Of Study Business Analytics
- Descriptive Analytics: Describing and Forecasting Future Events
- Predictive Analytics: Making Predictions Using Data
- Predictive Analytics: Tools for Decision Making
- Prescriptive Analytics: Determining the Most Favorable Outcomes
2006 – 2008
Toulouse School of Management
MS Digital Marketing
2012 – 2013
McGill University
Continuing Studies
2002 – 2006
Universite Catholique d'Afrique Centrale
Bachelor Marketing
Skills
Contact

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