Digital Strategy | Data Science | SEO | E-commerce & Business Growth


Feb 2020 – Present

Senior Digital Strategist

Media-Participations is the 4th biggest French publishing company and 1st European Animation producer. Its companies are: Fleurus, Mango, Rustica, Famille Chrétienne,…

330 million euros annual revenues
+ 1000 employees (based in France, Belgium, Switzerland, Italy, US, China)
32 million books sold each year, including 20 million comics and graphic novels

My Missions:

– Data Science : YouTube & Google Algorithms reverse engineering for revenues growth

– Data Strategy : Executives dashboards for teams collaboration / Data Workshops


15 years on building traffic acquisition and E-commerce conversion strategies for brands and media platforms in various industries. An entrepreneurial mindset and digital strategist. Curious at heart, research driven and algorithms enthusiast.


  • Senior Digital Consultant Media Participation (Forecast & ROI on video content)
  • Senior Search Marketing consultant Groupe INVIVO (content strategy, traffic acquisition, tests)


  1. Digital Strategy, Business Analytics and Data Science at Valtech for Banque Nationale, Ivanoe Cambridge, Pratt&Whitney, Décathlon, etc.
  2. Baobaz/Armstrong/Absolunet : +30 E-commerce projects including top Fashion and Luxury brands such as: Chopard USA, Zadig-et-voltaire, The Kooples, Shiseido USA, Christian Louboutin, Repetto, Maison Birks, Lacanadienne Shoes, etc

I also run a lab on machine learning in the context of digital marketing with a focus on web entities and visual search to support decision-making


  1. University lecturer: Toulouse School of Management, Mcgill, ESG/UQAM
  2. Frequent Speaker


2018 – 2018

The Wharton School

Executive Education Field Of Study Business Analytics

  • Descriptive Analytics: Describing and Forecasting Future Events
  • Predictive Analytics: Making Predictions Using Data
  • Predictive Analytics: Tools for Decision Making
  • Prescriptive Analytics: Determining the Most Favorable Outcomes
2006 – 2008

Toulouse School of Management

MS Digital Marketing

2012 – 2013

McGill University

Continuing Studies

2002 – 2006

Universite Catholique d'Afrique Centrale

Bachelor Marketing


Marketing Strategy
Online Advertising
Social Media



Lisungi FabLab est le tout premier laboratoire de fabrication numérique qui a ouvert ses portes le 08 Juin 2018 sur concours de l’Agence Universitaire Francophone