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Franck NLEMBA

Digital Strategy | Data Science | SEO | E-commerce & Business Growth

Experience

Feb 2020 – Present

Senior Digital Strategist

Media-Participations is the 4th biggest French publishing company and 1st European Animation producer. Its companies are: Fleurus, Mango, Rustica, Famille Chrétienne,…

330 million euros annual revenues
+ 1000 employees (based in France, Belgium, Switzerland, Italy, US, China)
32 million books sold each year, including 20 million comics and graphic novels

My Missions:

– Data Science : YouTube & Google Algorithms reverse engineering for revenues growth

– Data Strategy : Executives dashboards for teams collaboration / Data Workshops

About

15 years on building traffic acquisition and E-commerce conversion strategies for brands and media platforms in various industries. An entrepreneurial mindset and digital strategist. Curious at heart, research driven and algorithms enthusiast.

𝗖𝘂𝗿𝗿𝗲𝗻𝘁

  • Senior Digital Consultant Media Participation (Forecast & ROI on video content)
  • Senior Search Marketing consultant Groupe INVIVO (content strategy, traffic acquisition, tests)

𝗣𝗮𝘀𝘁

  1. Digital Strategy, Business Analytics and Data Science at Valtech for Banque Nationale, Ivanoe Cambridge, Pratt&Whitney, Décathlon, etc.
  2. Baobaz/Armstrong/Absolunet : +30 E-commerce projects including top Fashion and Luxury brands such as: Chopard USA, Zadig-et-voltaire, The Kooples, Shiseido USA, Christian Louboutin, Repetto, Maison Birks, Lacanadienne Shoes, etc

I also run a lab on machine learning in the context of digital marketing with a focus on web entities and visual search to support decision-making

𝗢𝘁𝗵𝗲𝗿

  1. University lecturer: Toulouse School of Management, Mcgill, ESG/UQAM
  2. Frequent Speaker

Education

2018 – 2018

The Wharton School

Executive Education Field Of Study Business Analytics

  • Descriptive Analytics: Describing and Forecasting Future Events
  • Predictive Analytics: Making Predictions Using Data
  • Predictive Analytics: Tools for Decision Making
  • Prescriptive Analytics: Determining the Most Favorable Outcomes
2006 – 2008

Toulouse School of Management

MS Digital Marketing

2012 – 2013

McGill University

Continuing Studies

2002 – 2006

Universite Catholique d'Afrique Centrale

Bachelor Marketing

Skills

Marketing Strategy
Online Advertising
Social Media

Contact

Le FABLAB de Kinshasa LISUNGI

Lisungi FabLab est le tout premier laboratoire de fabrication numérique qui a ouvert ses portes le 08 Juin 2018 sur concours de l’Agence Universitaire Francophone