Digital Strategy | Data Science | SEO | E-commerce & Business Growth

15 years on building Traffic acquisition and E-commerce conversion strategies for brands and media platforms in various industries. I combine strong strategic skills with design thinking, business acumen and leadership. I’ve worked in Cameroon, Toulouse, Paris, Montréal, Toronto, New York, to solve business challenges.


  • E-commerce strategy for Luxury/Fashion brands and E-retailers (+50 E-commerce projects)
  • Search engine marketing (SEO) with a focus on Algorithms reverse engineering
  • Media planning & advertising
  • Data Strategy, web analytics (Google Analytics certified) & Data visualisation
  • E-commerce: D2C, Pure Players (Amazon), Retailers (Loblaw media, Instacart, Walmart, etc)
  • Team management


JAN 2022 – PreseNT

E-commerce Wavemaker

Lead a team of account managers to enable L’Oréal brands growth on Amazon and top eRetail platforms in Canada.

– Lead the E-Commerce function, strategy, and practice (Amazon, Wallmart, Instacart focus).
– Plan and monitor E-commerce strategy, focused on business understanding and meeting KPI’s.
– Lead the Amazon practice, through Amazon planning (cross brands) & Amazon search leading
– Create high-level, multi-year growth strategies for the clients, leveraging both channel, retail, DTC, and media expertise
– Collaborate closely with Wallmart, Loblaws media


Desjardins – SEO Manager & Head of Growth

– Lead a team of 10+ SEO, Analysts, Personalization and Adobe Technology experts
– Working collaboratively with the Media team division and AI teams to create high-level, multi-year growth strategies

Valtech – Digital Strategy and Data Science – Lead 

– Provide direction and manage day-to-day work of 7+ Strategists and Analysts : Content Strategy toolbox, Google Analytics training, A/B test, Reverse engineering workshops on Facebook, Instagram, Google algorithms,…


– Banque Nationale du Canada
– Pratt and Whitney
– Ivanoe Cambridge
– Telus Health
– Stikeman
– Décathlon
– ++


  1. University lecturer: Toulouse School of Management, Mcgill, ESG/UQAM
  2. Frequent Speaker


2018 – 2018

The Wharton School

Executive Education Field Of Study Business Analytics

  • Descriptive Analytics: Describing and Forecasting Future Events
  • Predictive Analytics: Making Predictions Using Data
  • Predictive Analytics: Tools for Decision Making
  • Prescriptive Analytics: Determining the Most Favorable Outcomes
2006 – 2008

Toulouse School of Management

MS Digital Marketing

2012 – 2013

McGill University

Continuing Studies

2002 – 2006

Universite Catholique d'Afrique Centrale

Bachelor Marketing


Marketing Strategy
Online Advertising
Social Media



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